The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan’s universe.

Responsibilities

• Manage entire suite of brand social media accounts on all major platforms (Twitter, Facebook, Instagram, TikTok, Reddit, YouTube).
• Ensure execution of social strategy, including creation of social-first content and amplification of top articles to engage fans during key sports moments.
• Mentor and manage junior staff and freelancers, helping them learn our voice and strategy, execute our vision, and grow their careers.
• Drive brand awareness through implementation of consistent brand voice across all accounts & beautiful design assets reflecting The Athletic’s look and feel.
• Develop processes in conjunction with other Audience team managers to distribute breaking news and produce & share content related to the news cycle on social and our home page.
• Establish & maintain relationships with vertical editors on content programming, social strategies and best practices.
• Diversify social content across accounts with mix of articles, podcasts, videos.
• Execute feature & editorial launches on social to create awareness & engagement.
• Identify cross-functional processes and develop copy & visual assets to amplify top stories across network.
• Build talent product awareness by partnering with the editorial and marketing teams to promote various writers and features revolving around key initiatives & moments.

Requirements

• 6-8 years experience in social media or digital marketing.
• Extensive experience with content creation & distribution via social media.
• At least 3 years of prior people management experience.
• Vision for leveraging videos & unique design assets across social.   
• Passion for engaging a community of passionate sports fans.
• Proven track record of exhibiting creativity & innovation to develop brand voice.
• Exceptional analytical skills; ability to generate insights from data.
• Excellent written and verbal communication skills to a variety of audiences.
• Strong understanding with The Athletic value prop & content types.
• Drive to make an impact and ability to learn quickly at a fast-growing, nimble start-up.
• Experience with managing & developing careers of direct reports preferred.
• Bachelor’s degree required.