The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan’s universe.

We are looking for a data analyst to support reporting for the diverse marketing efforts at The Athletic. You will oversee many of the data systems that feed into performance marketing and own reporting downstream metrics like (CAC, ROI, etc) for that team. You will work closely with data engineering, analytic operations, and other analysts to implement data tracking for our campaigns across digital, TV, and traditional ad space. You will be a key player in creating our data culture and help us accelerate the growth of our business. 

Responsibilities

• Build-out and maintain marketing dashboards that will provide clarity to KPIs, performance drivers, and competitive trends.
• Own/manage data model and data pipeline that enables attribution tracking, metadata, taggings parsing, for performance marketing.
• Collaborate with the performance marketing team to build growth forecasts and budget plans.
• Work closely with directors of marketing teams, advise on optimization strategies, accurately size opportunities, and seek improved methods for assessing the value of marketing innovations.

Requirements

• 1-2yr years of experience in data analytics for a subscription-based or highly operational business.
• At least 6 month of those years in SEM, Display, Paid Social and Analytics, or working as analyst in marketing agency.
• Proficiency in SQL and knowledgeable on standard marketing analysis
• Familiarity with APIs, data ingestion / aggregation tools.
• Highly analytical mindset, can clearly articulate ideas, frame problems and offer solutions.
• Great communication and collaboration skills, both at the executive level and with peers and cross-functional teams.
• Understanding of the subscription revenue model in the digital media space.