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Marketing Analytics Lead

Marketing Analytics Lead

About Rhythm

Rhythm is a renewable energy and technology company empowering you to take control of your budget and your footprint.  We combine energy market expertise with technology, design, and data science to create best-in-class products and services that are simple, delightful, and seamlessly integrated with the rhythm of your life. Our mission is to upend the energy status quo by setting a new standard of service excellence and customer partnership. We are a mission-driven, results-oriented group of engineers, businesspeople, designers and artists who love solving tough problems, all while making a positive impact on our communities. 

 

About You And The Role

Curious, data driven and a lateral thinker, this person will develop data-driven insights to enhance the effectiveness of omni-channel sales and marketing efforts. The ideal candidate will be a self-starter who is generally curious and works passionately and thoughtfully to solve problems.  Successful candidates are tenacious, open-minded, analytical, and creative. Theyhave the ability to take functional level data from different sources and synthesize to unearth insights.  

 

Responsibilities 

  • Be the analytics expert for the marketing team
  • Establish consistent tracking across Marketing & tech stacks  
  • Build out dashboards and regularly report on insights to better campaign performance 
  • Partner with Commercial, Data Science and Engineering teams to identify and build analytics infrastructure around tracking and reporting 
  • Build out an attribution model, partnering with internal teams and our media agency to assign sales and costs to media channels  
  • Work closely with the Commercial team to understand CLV attributes of acquired customers and implement actions and insights to enhance performance of new sales 
  • Build statistical models using first- and third-party data to create high-value targetable segments  
  • Proactively identify and execute on technology and data insertion opportunities 

 

Qualifications 

  • Degree in engineering, finance, economics, math, or computer science preferred with minimum of five years of work experience 
  • Exposure to the energy market and understanding of industry complexities preferred 
  • Interest in media, marketing and sales – or some experience with these functions 
  • Ability to stitch data together from 1st party sources, 3rd party sources and interpret to provide insights, not just spreadsheets 
  • Willingness to work closely with various functions to find & interpret the data, including Marketing, Data Science, Finance, Commercial, and Operations 
  • Willingness to learn, be a self-starter, with a “get-it-done” attitude  
  • Experience writing & optimizing complex SQL queries 
  • Experience with BI tools like Looker  
  • Experience conducting complex media analyses across large data sets 
  • Experience evaluating performance of traditional media channels preferred 
  • Understanding of media attribution methods, approaches, limitations, and tools 
  • Experience working with web analytics tools like Google Analytics, Google Tag Manager, and Google Search Console 
  • Experience with customer data platforms like Segment 
  • Experience working with third party data vendors and data sets 

 

Geography 

  • Rhythm is headquartered in Houston, Texas with plans to open an office in the New York area in 2021Preference will be given to candidates in these two locations. 
  • Travel required <10%

 

Compensation & Benefits 

  • Competitive base salary and bonus 
  • Complete benefits package, including unlimited PTO, Medical, 401k, HSA/FSA, etc. 

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