Job Description
Zendesk is seeking a Marketing Data Analyst to join the Marketing Analytics team. You’ll be joining a diverse crew of analysts who obsess over different facets of our customer journey, from website experience to initial purchase. We are data driven marketers, so every major decision starts with data analysis to identify opportunity areas and to measure our efforts.
You will support one of our many marketing teams that include Brand and Communications, Commercial Marketing, and Sell and Startups and help define and measure what success looks for our various marketing campaigns. You will be diving into a wide scope of marketing and financial data to help us make the right decisions and achieve our ambitious goals.
Who we’re looking for:
You are a team player, a fun fact sharer, looking to inspire and be inspired, not needing sole credit for wins and able to support others selflessly. You are a spunky person who actually enjoys a challenge and sees it as an opportunity. Unafraid to admit failure and always eager to find solutions, you are resourceful, self-motivated to learn and unafraid to ask questions in order to grow.
What you’ll do:
Join forces with our analysts to inspire and empower our leaders to leverage data to measure and prove success
Be scrappy when scoping, sizing and fulfilling large and small requests balancing efficiency and quality. You will partner with your stakeholders when determining KPIs and targets for measuring the impact of their initiatives
Sift through large data sets via query languages and BI tools for dashboards and reporting
Educate and support teams with strategies on how to connect data to results
Continuously consider ways to improve our signup flow and buying experience - from first web visit to identifying which channel is driving trial conversions
Use your visual and logical creativity to design and build insightful dashboards for teams to stay on top of their KPIs and initiatives
Be rigorous about monitoring metric performance and don’t hesitate to point out new trends or flag potential issues
Desired Skills and Experience:
BS/BA degree in business engineering, economics, or related degree OR equivalent combination of education, training, and experience
2+ years of experience in strategy consulting, data analytics, digital agency, or related field
Excellent written and verbal communication skills. Comfortable presenting data and providing recommendations with confidence to senior level stakeholders, even when there is ambiguity involved
A knack for identifying and investigating anomalies in data and operations
Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, and bookings
Experience with advertising platforms (e.g. AdWords, Bing) and reporting on standard digital marketing KPIs (e.g. CPA, CPM, CTR, etc.)
Familiarity with BI tools (e.g. Explore, Tableau) and Excel / Google Sheet functions
Experience with SQL and data warehouses (e.g. BigQuery, MySQL)
Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, and ARR a plus
Experience analyzing CRM data (e.g. Salesforce) and web tracking (e.g. Google Analytics)
About Zendesk - Champions of Customer Service
Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world. Learn more at www.zendesk.com.
We believe in service. Learn more about how we provide support to our local communities with volunteering, grants and product donations.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
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