Job Description
Zendesk is seeking a Sr. Marketing Analytics Manager to join the APAC Marketing team. You’ll be joining a diverse crew of foodies, die-hard sports fans, sci-fi nerds, and amateur artists. We are data driven marketers, so every major decision starts with data analysis to identify opportunity areas and to measure our efforts.
You will support our APAC Marketing org as a driver of business insights, a beating drum that leads us through each quarter with clarity into what is and is not working. You will be diving into a wide scope of marketing and business data to help us make the right decisions and achieve our ambitious goals. You’ll also be helping us set a course for predictive analytics, helping us to course correct based on the modelling and assumptions you deliver.
Who we’re looking for:
You are a team player, a fun fact sharer, looking to inspire and be inspired, not needing sole credit for wins and able to support others selflessly. You are a courageous person who actually enjoys a challenge and sees it as an opportunity. Unafraid to admit failure and always eager to find solutions, you are resourceful, self-motivated to learn and unafraid to ask questions in order to grow.
What you’ll do:
Be the voice of all-things marketing funnel. You will leverage forecasting techniques and trend analyses to predict, then track progress against our goals
Build statistical models to set optimal targets across the marketing and sales funnel
Be scrappy when scoping, sizing and fulfilling large and small requests balancing efficiency and quality
Collaborate with other analysts across marketing, finance, and product to discover the driving forces behind business changes
Sift through large data sets via query languages and BI tools for dashboards and reporting
Educate and support teams with strategies on how to connect data to results
Innovate and continuously develop ways to improve the way we discover, process, and surface impactul, relevant data to our stakeholders
Use your expertise on visual and logical creativity to design and build insightful dashboards for teams to stay on top of their KPIs and initiatives
Be rigorous in the analysis of metric performance and be able to point out new trends or flag potential issues that will impact the achievement of results
You’ll be a storyteller who loves showing others the ropes, educating and inspiring others to share marketing impact and educate their stakeholders.
Desired Skills and Experience:
BS/BA degree in business, statistics, economics, or related degree OR equivalent combination of education, training, and experience
10+ years of experience in strategy consulting, data analytics, business intelligence, or related field
Excellent written and verbal communication skills. Expert in presenting data and providing recommendations with confidence to senior level stakeholders, even when there is ambiguity involved
Understanding of statistical modeling concepts such as linear regression and multilevel modeling and provenexperience using these methods to solve problems
Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, and bookings
Experience with BI tools (e.g. Explore, Tableau) and advanced Excel or Google Sheet functions
Intermediate SQL query writing and experience implementing and working with analytics data warehouses (e.g. BigQuery, MySQL)
Experience analyzing CRM data (e.g. Salesforce) and web tracking (e.g. Google Analytics)
About Zendesk - Champions of Customer Service
Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world. Learn more at www.zendesk.com.
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