Job Description
The Marketing Operations Analyst is a key role where you will help drive insights to inform key business decisions and implement changes to processes, data, and systems to improve operational efficiency!
RESPONSIBILITIES:
- Act as an SME for our Leads and MQL data
- Partner with Marketing, IT, and Sales Operations teams to translate business strategies into well designed processes and system/technical capabilities.
- Handle Account and Lead routing rules for a portion of the business
- Build reports and dashboards that will provide important metrics to our Marketing and Sales leadership team
- Support regional or global programs requiring intensive data management
- Answer questions like
- “Where are my Leads?” or “What happened to my Leads?”
- “Why is my campaign not being reflected in attribution?”
- Ad-hoc operational analysis focused on CRM data health and integrity
- Provide executive-level summaries for Marketing & XDR Leadership
- Retrieve and analyze data using SQL and Excel/Google Sheet
- Process marketing and sales generated tickets
Recommended Qualifications
- 2+ years experience with CRM (Salesforce)
- Experience analyzing SFDC Data
- Accounts, Contacts, Opportunities, Leads, Activities, Custom Objects
- Intermediate Excel/Google Sheets experience
- Pivot tables, v-lookups, index match, etc.
- Solid background in report and dashboard building/maintenance experience for Marketing and/or XDR teams
- Experience deploying and maintaining MAP/CRM platforms including third party integrations such as LeanData, Demandbase, Integrate, ZoomInfo, Zoom Webinars, etc
- Exceptional Excel/Google Sheets & data management experience
- Solid grasp of the concepts of relational databases
- Strong time management and organizational skills
- Ability to solve complex business problems that cross multiple product/project areas and teams!
- STEM (Science, Technology, Engineering, Mathematics) Degrees or equivalent working experience in data analytics or data science
BONUS QUALIFICATIONS
- Current or Recent Salesforce Certified Administrator
- Experience with handling enterprise-level Lead Assignment rules (LeanData preferred)
- Experience with assessing Lead scoring methodology
- Uses project management software (e.g. JIRA, Asana, etc.)
About Zendesk - Champions of Customer Service
Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world. Learn more at www.zendesk.com.
We believe in service. Learn more about how we provide support to our local communities with volunteering, grants and product donations.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
U.S. Applicants Only: Consistent with Zendesk’s emphasis on employee wellness and our shared interest in public health, Zendesk requires all U.S. employees to provide proof of full vaccination against COVID-19. Zendesk will consider accommodations for reasons recognized by applicable law. Zendesk prohibits discrimination and will not tolerate discrimination based on a person’s disability, physical or mental conditions, religion, or any other status protected by law.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to benefits@zendesk.com with your specific accommodation request.
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