ABOUT US:

Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.

Our mission is to empower people to take ownership of their health.

THE ROLE:

AG is looking for a talented Sr Director, Growth Analytics who will serve as a critical member of our Growth team. You will be joining a data dependent company that will value and appreciate the work that you and your team will do. This role will be responsible for supporting the development and implementation of growth strategies through data analysis and experimentation. You will lead a growing and maturing Analytics team. Your team will be responsible for creating data visualizations that enable our marketing teams to manage our significant spend, as well as providing analytical insights that drive tangible business results. The successful candidate will have a strong understanding of marketing analytics in a subscription business, product analytics, experimentation methods, have strong business acumen and sense and will be able to work cross-functionally to drive growth initiatives.

WHAT YOU’LL DO:

• Develop and execute a comprehensive marketing analytics strategy, maturity plan and program plan to support AG's overall marketing goals and objectives.
• Coach and develop an analytic team members to ensure the team meets commitments and needs of our growing and evolving company.
• Lead a team of analysts to drive analytics initiatives and provide insights to support decision-making across the marketing organization.
• Consistently communicate the impact that you and your team make on the business and ensure that your team communicates clearly on their outputs to their business partners.
• Partner with the data engineering team to develop a data platform that enables efficiencies and accuracy across the analytics team.
• Lead the maturity of experimentation and a/b testing capabilities and efforts to identify growth opportunities and test hypotheses to improve business outcomes.
• Mature the analytic team’s project management processes to ensure larger initiatives are well communicated, delivered on time, and meet quality expectations.
• Partner with marketing leadership to ensure their marketing dashboards and reporting needs are met.
• Provide insights and visualization recommendations to the analytics and marketing leadership team.
• Collaborate with the marketing team to evolve marketing campaign KPIs, and report on campaign performance to provide insights for optimization and identify opportunities for growth.
• Lead data strategy programs across the data teams to ensure data accuracy and completeness and evolve and support the development of customer segmentation models to drive personalized marketing campaigns.
• Proactively develop evolutions to our LTV & customer retention reporting and analysis. Partner with executives and marketing to ensure the company understands the health of the customers they are acquiring.
• Lead the development of attribution modeling and marketing mix modeling to evaluate the impact of marketing initiatives on business outcomes.
• Stay up to date on industry trends and best practices, and recommend new data sources and analytics tools to improve our analytics capabilities.
• Build strong relationships with key stakeholders across the organization, including the executive team, to communicate insights and recommendations that drive business growth.
• Work closely with the product team to develop data-driven insights that inform product roadmap decisions.
• Ensure compliance with data privacy and security regulations, and maintain data governance policies and procedures.

WHAT WE’RE LOOKING FOR:

• Bachelor's degree in business, marketing, statistics, economics, or a related field; MBA or advanced degree in a related field preferred.
• 10+ years of experience in marketing analytics, with a focus on digital marketing and e-commerce.
• 5+ years experience in a subscription business in CPG, SaaS or consumer digital product.
• Strong leadership and people management skills, with experience leading teams of analysts.
• Strong understanding of marketing analytics tools and technologies, including attribution modeling, marketing mix modeling, customer segmentation, and A/B testing.
• Excellent data visualization and storytelling skills, with the ability to present complex data simply and compellingly.
• Strong strategic thinking and problem-solving skills, with the ability to develop data-driven insights that inform business decisions.
• Excellent communication and collaboration skills, with the ability to build strong relationships with cross-functional teams.
• Experience working with large datasets and data visualization tools, such as SQL, Python, Tableau, or Power BI.
• Expertise in work management frameworks and coaching a team in their ability to scope, commit and deliver.
• Proven experience identifying opportunities for improvement, defining a maturity plan, and executing that plan across the team and the company.
• Exemplifies a strong growth and ownership mindset with the desire to thrive in a fast-paced environment.
• Excited to be collaborating with marketing teams in a global, high-growth, late-stage private customer-focused company.
• A full life outside of work with personal passions and hobbies!

WHAT'S IN IT FOR YOU?

• A 100% remote working environment, which has been implemented from day one.
• An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
• 90% premium coverage for top medical, dental and vision plans.
• Employer paid short-term disability and life insurance.
• A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness.
• Paid maternity and paternity leave to allow you to spend time with your new family.
• A monthly fitness class credit to support you on your health and fitness journey.
• Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting).
• A 401k plan with company-matching because life is an opportunity and we care about your future.
• Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance.
• The opportunity to work with passionate, high-growth, business-minded colleagues.
• A brand new company laptop and a generous home-office budget so you can work your best.
• Access to Athletic Greens product and swag items.

AG is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $185,000 - $245,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.