Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.

THE ROLE
The Senior Marketing Data Analyst will play a strategic role in leveraging advanced data science techniques, statistical modeling, and analytics to drive marketing effectiveness and business growth. You will lead the development and implementation of data-driven strategies, provide guidance to junior analysts, and collaborate with cross-functional teams to optimize marketing campaigns and improve customer targeting. Your expertise in data science, marketing analytics, and leadership will be instrumental in shaping the organization's marketing strategies and driving innovation.

The ideal candidate is curious, detail-oriented, and collaborative. They are focused on driving insights - pulling data, building dashboards, and creating recommendations. This person will report to the VP of Analytics.

WHAT THIS ROLE WILL DO

• Ensure data accuracy, completeness, and consistency through data quality checks and validation processes.
• Apply advanced statistical and machine learning techniques to analyze marketing data and uncover meaningful insights.
• Lead the development of predictive models to identify customer behavior patterns, predict customer lifetime value, and segment customers for targeted marketing campaigns.
• Utilize data clustering, regression analysis, decision trees, and other modelling techniques to solve marketing problems and optimize marketing strategies.
• Analyze test results using statistical methods to determine statistically significant findings and guide decision-making processes.
• Collaborate with marketing teams to iterate and refine marketing strategies based on test outcomes.
• Develop interactive dashboards and visualizations to communicate complex marketing data insights to stakeholders.
• Create regular reports and presentations that highlight key findings, trends, and performance metrics.
• Present data-driven recommendations and insights to marketing teams, management, and other relevant stakeholders.
• Collaborate with cross-functional teams, including marketing, product management, sales, and IT, to align data-driven strategies with business objectives.

WHAT THIS PERSON WILL BRING:

REQUIRED TECHNICAL SKILLS/COMPETENCIES

• Bachelor’s degree from an accredited university or college in Computer Science, Marketing Science, Marketing Analytics or similar quantitative field
• 4+ years of experience with any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications
• 2+ years crafting and developing business intelligence dashboards using any BI tools
• Extensive experience with SQL and Python / R
• Technical understanding of probability & statistics, machine learning and optimization algorithms.
• Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as DOMO, Tableau or similar tool
• Experience incorporating complex data sets from different data sources, such as our database, redshift clusters and other API’s into BI reporting and dashboard platforms
• Expertise in MS Excel – lookups, pivot tables, dynamic charts and tables required
• Experience in schema design and dimensional data modeling and building data pipelines
• Ability to translate complicated analyses into plain language, both in speaking and writing
• Technical understanding of probability & statistics, machine learning and optimization algorithms.
• Ensure quality of data and accuracy of downstream reporting through precise attention to detail
• Collaborate with programmers, engineers and business analysts to test, clean, and standardized data to meet the business requirements
• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams

DESIRED TECHNICAL SKILLS/COMPETENCIES:

• Prior experience with Analytical Modelling Platform or Media/Agency Industry experience
• Familiarity with a broad set of topics and subject areas within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing)
• Experience in Marketing Mix Modelling
• Experience analyzing clickstream and conversion data (Google Analytics, Adobe Analytics, AppsFlyer)
• Experience analyzing Digital Marketing performance (search, email, social, programmatic display, etc.)
• Experience working in Entertainment industry

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position in California is:

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.