Job Description
What we’re looking for:
Zendesk is seeking a Sr. Marketing Data Analyst, Web to join the Growth Marketing team We are looking for a Web Analytics strong performer that can lead the strategy, implementation, and management of web data quality initiatives and processes to ensure optimal metrics for all website interactions! You’ll lay a foundation of operational efficiency to enable our fast-paced team to accomplish our goals.
Who we’re looking for:
You are a team player, a can-doer, and have a knack for problem solving through collaboration with your peers. You care about data quality and are consistently looking ahead to recommend ways we can improve our processes. You have the technical skills to analyze data and the people skills to present to a variety of audiences. Unafraid to admit failure and always eager to find solutions, you are resourceful, self-motivated to learn, and eager to ask questions in order to grow.
Responsibilities:
Own web data quality by defining processes and partnering with the web team to ensure compliance
Help answer ad-hoc big (and small) questions by analyzing web data from any and all channels and sources that drive the leads, pipeline, and bookings
Use your visual and logical creativity to design and build insightful dashboards and reports for teams to stay on top of their KPIs and initiatives
Own and maintain our Google Analytics, Google Tag Manager, and other web-tracking tools for data accuracy
Implement and manage QA process to ensure that tracking of performance metrics is in place for all new/updated web properties
Continuously improve web operations and data strategy by monitoring web performance, and identifying new trends or potential issues
Balance requests from partners by prioritizing the needs of the business
Desired Skills and Experience:
BS/BA degree in business, statistics, economics, or related degree OR equivalent combination of education, training, and experience
4+ years of experience in strategy consulting, data analytics, business intelligence, or related field
Excellent written and verbal communication skills. Comfortable providing recommendations with confidence to senior level partners
Expertise with Google Analytics, Google Tag Manager, and peripheral systems for web data management
Intermediate SQL query writing and previous exposure to manipulating data in a warehouse (e.g. BigQuery, MySQL)
Experience with data curation through Excel functions, as well as BI tools (e.g. Tableau)
Familiarity with web metrics, funnel reporting, and the channel drivers of web volume (e.g. SEO, advertising)
Strong intellectual curiosity combined with a skill for recognizing correlations, trends, and statistical irregularities
Talent for translating data into easy-to-understand, significant insights
About Zendesk - Champions of Customer Service
Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world. Learn more at www.zendesk.com.
We believe in service. Learn more about how we provide support to our local communities with volunteering, grants and product donations.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
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