Marketing Analytics & Insights Business Analyst

Marketing Analytics & Insights Business Analyst

Marketing Analytics & Insights Business Analyst

Key Role:

Contribute to the business marketing measurement function by combining creative problem solving with analytical rigor to drive actionable insights, including developing reporting frameworks and dashboards, performing customer segmentation, completing postmortem campaign analyses, managing digital and social media measurement, and presenting insights and recommendations based on data. Develop and maintain dynamic reporting dashboards within our reporting ecosystem, including Oracle, SQL, and Tableau that integrate data from a variety of marketing data sources to provide business partners with accessible and actionable information. Extract, analyze, and synthesize qualitative and quantitative data from a variety of sources and across multiple dimensions, including campaigns, channels, audience segments, and timeframes to measure and report on content performance, audience behavior, and effectiveness of marketing efforts. Collaborate with business partners, subject matter experts, database administrators, data stewards, and others to ensure the accurate collection and analysis of data and the insightful presentation of these analyses within a repeatable and scalable reporting framework. Support the evolution of using data to drive decisions within the marketing and communications group, as well as across the rest of the firm, and create consistency in measuring and reporting marketing performance across Booz Allen’s corporate and key business segments. Develop presentations and platforms to concisely illustrate complex quantitative analysis and deliver strategic recommendations, with final deliverables most often take the form of a web-based dashboard, PowerPoint presentation, or Excel spreadsheet.

Basic Qualifications:

  • 3+ years of experience working for an enterprise organization utilizing marketing data to drive strategy and make decisions

  • 3+ years of experience obtaining large marketing data sets using SQL or Python

  • 3+ years of experience with data visualization tools

  • Experience working with B2B or B2G companies in sales or marketing

  • Experience in establishing, implementing, and socializing reporting best practices with both technical and non-technical stakeholders

  • Knowledge of data warehouse maintenance, migration, and integration efforts

  • Ability to use various tools and technologies, including web analytics software and marketing automation tools, such as Adobe Analytics and Eloqua software

  • Ability to present information to managers and coordinate with team members using Microsoft PowerPoint

  • Bachelor’s degree in Business, Marketing, Statistics, Mathematics, Economics, or CS

Additional Qualifications:

  • Experience with Tableau and Power BI a plus

  • Ability to work in an Agile environment and drive projects forward within a team setting

  • Ability to work independently, think on your feet, and respond with confidence and creativity

Create Your Career:

Grow With Us

Your growth matters to us—that’s why we offer a variety of ways for you to develop your career. With professional and leadership development opportunities like upskilling programs, tuition reimbursement, mentoring, and firm-sponsored networking, you can chart a unique and fulfilling career path on your own terms.

A Place Where You Belong

Diverse perspectives cultivate collective ingenuity. Booz Allen’s culture of respect, equity, and opportunity means that, here, you are free to bring your whole self to work. With an array of business resource groups and other opportunities for connection, you’ll build your community in no time.

Support Your Well-Being

Our comprehensive benefits package includes wellness programs with HSA contributions, paid holidays, paid parental leave, a generous 401(k) match, and more. With these benefits, plus the option for flexible schedules and remote and hybrid locations, we’ll support you as you pursue a balanced, fulfilling life—at work and at home.

Your Candidate Journey

At Booz Allen, we know our people are what propel us forward, and we value relationships most of all. Here, we’ve compiled a list of resources so you’ll know what to expect as we forge a connection with you during your journey as a candidate with us.


At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $75,600.00 to $172,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Work Model
Our people-first culture prioritizes the benefits of flexibility and collaboration, whether that happens in person or remotely.

  • If this position is listed as remote or hybrid, you’ll periodically work from a Booz Allen or client site facility.
  • If this position is listed as onsite, you’ll work with colleagues and clients in person, as needed for the specific role.

EEO Commitment

We’re an equal employment opportunity/affirmative action employer that empowers our people to fearlessly drive change – no matter their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.

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